{
  "schema_version": "1.0",
  "updated_at": "2026-10-01",
  "brand": "Cristal Memoria",
  "project": "CM Apple",
  "public_product_name": "Cristal Memoria app",
  "language": "en",
  "website": "https://studio.cristal-memoria.com",
  "one_liner": "A standalone flashcard learning app where your reviews help a cozy village grow.",
  "promise": "Give your learning effort somewhere to grow, and a world you want to return to.",
  "product_distinction": "CM Apple is the standalone app. The main website also presents the separate Anki Desktop add-on.",
  "primary_cta": {
    "label": "Explore the beta",
    "url": "https://beta.cristal-memoria.com/"
  },
  "secondary_cta": {
    "label": "Join the community",
    "url": "https://discord.gg/XncYBKppTP"
  },
  "availability": {
    "checked_at": "2026-10-01",
    "source": "https://beta.cristal-memoria.com/release-status.json",
    "mac": "Beta package listed, 0.1.10 (11)",
    "windows": "Beta package listed, 0.1.10 (11)",
    "iphone": "No public package listed",
    "ipad": "No public package listed",
    "store_launch": "Not established",
    "pricing": "Not supplied; do not invent",
    "package_installation_verified": false
  },
  "audiences": [
    {
      "name": "Existing Anki learners",
      "need": "Keep useful decks and habits while making reviews more inviting.",
      "angle": "Your existing learning can have a world to grow in."
    },
    {
      "name": "Students with a large review queue",
      "need": "Find a concrete reason to start and return to practice.",
      "angle": "Show one short review session and the visible world around it."
    },
    {
      "name": "Language learners",
      "need": "Practice vocabulary regularly and see effort accumulate.",
      "angle": "A few cards today, another small step in your world."
    },
    {
      "name": "Lifelong learners who enjoy cozy games",
      "need": "Give ongoing learning a welcoming ritual.",
      "angle": "A cozy world connected to what you learn."
    }
  ],
  "features": [
    {
      "title": "A world powered by reviews",
      "description": "Answered cards advance work in your village: crops, animals, production and construction.",
      "status": "Implemented in the local app",
      "source_reference": "README; GameState"
    },
    {
      "title": "Honest recall is rewarded",
      "description": "Village work does not pay more for choosing Easy than Again. Rate your memory honestly.",
      "status": "Implemented in the local app",
      "source_reference": "README; study answer handling"
    },
    {
      "title": "Your decks become places",
      "description": "Decks can be represented by monuments in the Capital, making study progress visible.",
      "status": "Implemented in the local app",
      "source_reference": "Capital and deck stage screens"
    },
    {
      "title": "Spaced repetition inside the app",
      "description": "Native flashcard review uses FSRS-6 and configurable learning steps.",
      "status": "Implemented in the local app",
      "source_reference": "README; scheduler"
    },
    {
      "title": "Bring existing decks",
      "description": "Import Anki .apkg decks into the standalone application. Compatibility depends on card templates and import notices.",
      "status": "Implemented in the local app",
      "source_reference": "Import sources; Anki compatibility"
    },
    {
      "title": "Keep Anki in your workflow",
      "description": "The AnkiConnect bridge requires Anki Desktop on the same computer. Receive-only and explicit two-way modes are described in the current local implementation.",
      "status": "Development implementation, confirm installed build",
      "source_reference": "Anki companion contract, 29 September 2026"
    },
    {
      "title": "Create and organize cards",
      "description": "The app includes a card editor, a browser and deck organization.",
      "status": "Implemented in the local app",
      "source_reference": "Creation workshop; card browser"
    },
    {
      "title": "Meet the artisans",
      "description": "Characters and animals give the study world a recognizable cast.",
      "status": "Artwork and local implementation",
      "source_reference": "Artisan and animal assets"
    },
    {
      "title": "Make space to focus",
      "description": "Focus tools include a Pomodoro interface and study ambience.",
      "status": "Implemented in the local app",
      "source_reference": "Focus screen"
    },
    {
      "title": "A guide for your first steps",
      "description": "Folio guides actions such as harvesting, finding decks and starting a review.",
      "status": "Development implementation, confirm installed build",
      "source_reference": "Folio specification, 30 September 2026"
    },
    {
      "title": "A companion while you study",
      "description": "Character companions can appear during reviews with optional encouragement.",
      "status": "Development implementation, confirm installed build",
      "source_reference": "Review companions specification, 30 September 2026"
    },
    {
      "title": "Sage study assistance",
      "description": "AI-assisted study features exist; access and providers depend on configuration. Outputs should be checked by the learner.",
      "status": "Configuration-dependent, confirm installed build",
      "source_reference": "Sage settings and beta access documentation"
    }
  ],
  "voice": {
    "traits": [
      "Warm",
      "Clear",
      "Curious",
      "Encouraging",
      "Concrete"
    ],
    "prefer": [
      "Your cards build a world.",
      "Give your effort somewhere to grow.",
      "A little world. A bigger reason to learn.",
      "Keep learning. Your world is waiting."
    ],
    "avoid": [
      "Shame about missed days",
      "Medical or academic guarantees",
      "Invented testimonials",
      "Artificial urgency",
      "Unsupported superlatives"
    ]
  },
  "art_direction": {
    "style": "Painted and faceted cozy fantasy. Isometric villages, warm wood, parchment, vivid blue crystals, greenery and friendly characters.",
    "colors": [
      {
        "name": "Forest",
        "hex": "#102E2A"
      },
      {
        "name": "Parchment",
        "hex": "#FFF7E5"
      },
      {
        "name": "Crystal blue",
        "hex": "#22B9F5"
      },
      {
        "name": "Warm gold",
        "hex": "#FFC75A"
      },
      {
        "name": "Earth",
        "hex": "#68472C"
      }
    ],
    "composition": "One clear focal point. Original character silhouettes. Generous space for short readable captions. Keep screenshot text legible.",
    "font_direction": "Rounded, friendly text with a warm editorial serif for campaign headlines."
  },
  "claim_limits": [
    "CM Apple is the standalone application project. The free Anki Desktop add-on is a separate product and download.",
    "As of 1 October 2026, the public beta status endpoint lists Mac and Windows packages, version 0.1.10 (11). iPhone and iPad entries are null. Do not claim an App Store or Google Play launch.",
    "Direct package installation has not been tested for this media kit. Always route people to the current beta guide rather than a versioned package URL.",
    "Screenshots here were captured from the local development app on macOS using isolated demo data. Portrait captures are Mac windows, not photographs or recordings from a physical iPhone.",
    "An asset depicts artwork. Its presence in this library does not prove that a feature or era is unlocked or available in the distributed beta.",
    "Do not claim native AMBOSS, UWorld or AnkiHub partnerships or full integrations. External study tools can remain in an Anki workflow.",
    "Do not promise universal card-template compatibility, instant mobile Anki sync, or fully qualified cross-device cloud sync.",
    "Do not promise improved grades, a clinical benefit, a measured retention uplift, a cure for procrastination or guaranteed habit formation.",
    "No verified CM Apple user count, revenue, ratings, pricing or customer testimonials are supplied. Never transfer add-on statistics or testimonials to CM Apple.",
    "Do not present currency balances in demo captures as real player results. No monetization prices are approved in this kit.",
    "Use original assets without recoloring characters, stretching them, or inventing app screens. Keep room around silhouettes. Preserve screenshot UI.",
    "Assets are supplied for content about Cristal Memoria. They are not licensed for resale or incorporation into unrelated products."
  ],
  "content_ideas": [
    {
      "title": "The review that grows a village",
      "hook": "A card answered. A world taking shape.",
      "direction": "Show a real review screen, then the village. Describe the review-powered loop without inventing a specific yield.",
      "asset_ids": [
        "screenshots-review-desktop",
        "screenshots-village-desktop"
      ]
    },
    {
      "title": "A place for every deck",
      "hook": "What if your decks became places?",
      "direction": "Introduce deck monuments using the Capital screenshot and construction-stage art.",
      "asset_ids": [
        "screenshots-capital-desktop",
        "monuments-tower_a1_done2"
      ]
    },
    {
      "title": "An honest Again",
      "hook": "Forgot the answer? Your effort still counts.",
      "direction": "Explain that the village reward does not depend on choosing a better memory rating.",
      "asset_ids": [
        "screenshots-review-desktop",
        "objects-book"
      ]
    },
    {
      "title": "A softer start",
      "hook": "Make room for a few cards.",
      "direction": "A quiet, low-pressure invitation to start a short study session.",
      "asset_ids": [
        "screenshots-review-portrait",
        "characters-folio-wave"
      ]
    },
    {
      "title": "Keep your Anki roots",
      "hook": "Your Anki workflow has history. Keep it.",
      "direction": "Show .apkg import and explain desktop AnkiConnect separately, with the receive-only limitation.",
      "asset_ids": [
        "screenshots-decks-desktop",
        "objects-book"
      ]
    },
    {
      "title": "Meet your neighbors",
      "hook": "The little faces behind your learning world.",
      "direction": "Introduce original artisan and animal artwork without inventing biography.",
      "asset_ids": [
        "characters-piet_portrait",
        "animals-cow_portrait"
      ]
    },
    {
      "title": "From seed to harvest",
      "hook": "Your review session has somewhere to grow.",
      "direction": "Build a visual story using crop art and an actual village screenshot.",
      "asset_ids": [
        "crops-wheat_prete",
        "objects-bread"
      ]
    },
    {
      "title": "A cozy study break",
      "hook": "A little world to return to.",
      "direction": "Use village visuals and calm pacing. Avoid claiming time alone earns progress.",
      "asset_ids": [
        "screenshots-village-desktop",
        "scenery-picnic_table"
      ]
    },
    {
      "title": "The world behind the cards",
      "hook": "A bakery. A barn. A reason to come back.",
      "direction": "Show three original buildings beside the app.",
      "asset_ids": [
        "buildings-bakery",
        "buildings-barn",
        "buildings-silo"
      ]
    },
    {
      "title": "Built in the open",
      "hook": "A look inside the CM Apple beta.",
      "direction": "Show development screenshots, name their status and point to the live beta guide.",
      "asset_ids": [
        "screenshots-capital-desktop",
        "brand-app-icon"
      ]
    },
    {
      "title": "Tiny details, a bigger world",
      "hook": "Which detail would you put in your village?",
      "direction": "A creative prompt using original scenery and art, with no promise of a released customization feature.",
      "asset_ids": [
        "scenery-pont_pierre",
        "scenery-tree_pine"
      ]
    },
    {
      "title": "Learning, made visible",
      "hook": "Your knowledge. A world of its own.",
      "direction": "Combine the core promise, one real screenshot and a simple invitation to explore the beta.",
      "asset_ids": [
        "screenshots-capital-desktop",
        "brand-cm-monogram"
      ]
    }
  ],
  "resources": {
    "asset_manifest": "https://studio.cristal-memoria.com/data/assets.json",
    "brand_brief": "https://studio.cristal-memoria.com/brand-brief.md",
    "fact_sheet": "https://studio.cristal-memoria.com/data/product.json",
    "llms": "https://studio.cristal-memoria.com/llms.txt"
  },
  "permissions": "Provided by the brand owner for content about Cristal Memoria; no resale or unrelated product use."
}